{"id":73911,"date":"2026-05-28T20:46:41","date_gmt":"2026-05-28T20:46:41","guid":{"rendered":"https:\/\/www.pantheregroup.com\/2026\/05\/28\/ski-doo-maker-brp-lowers-2027-profit-guidance-amid-tariff-woes\/"},"modified":"2026-05-28T20:46:41","modified_gmt":"2026-05-28T20:46:41","slug":"ski-doo-maker-brp-lowers-2027-profit-guidance-amid-tariff-woes","status":"publish","type":"post","link":"https:\/\/www.pantheregroup.com\/2026\/05\/28\/ski-doo-maker-brp-lowers-2027-profit-guidance-amid-tariff-woes\/","title":{"rendered":"Ski-Doo maker BRP lowers 2027 profit guidance amid tariff woes"},"content":{"rendered":"<p> \n<br \/><iframe loading=\"lazy\" title=\"Canadian auto industry can&amp;apos;t exist without U.S. access: Brian Kingston\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/eVWRbnVTMUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p> Ski-Doo and Sea-Doo maker BRP Inc. revised its full-year 2027 guidance to reflect the impact of tariffs on its recreational machines since the United States amended its policy on imported steel , taxing the entire value of a product rather than its component metal. <\/p>\n<p> The company lowered its expected profits to between $215 million and $250 million, down from the previously stated range of $410 million to $480 million. <\/p>\n<p> BRP also lowered its normalized EBITDA guidance to $925- to $975-million, from $1,175- to $1,275-million. This would amount to $3 to $3.50 in diluted normalized earnings per share, down from $5.50 to $6.50. <\/p>\n<p> \u201cThe quarter was marked by a significant shift in the North American tariff landscape,\u201d chief executive Denis Le Vot said during Thursday\u2019s earnings call. \u201cWhile this created uncertainty and led us to suspend our fiscal \u201927 guidance, our team has moved quickly to identify several mitigation measures to partially offset the impact on our business.\u201d <\/p>\n<p> The CEO said those measures include further optimization of their direct costs and overhead, a thorough review of the value chain to unlock efficiency and targeted pricing adjustment. <\/p>\n<p> Meanwhile, BRP raised its 2027 revenues guidance, with total company revenue now expected between $9.125 million and $9.375 million, up from the previous guidance of $8.9 million to $9.15 million. <\/p>\n<p><iframe src=\"https:\/\/flo.uri.sh\/visualisation\/22097836\/embed\"><\/iframe><\/p>\n<p> Although the geopolitical and trade environments remain volatile, Le Not said the revised full-year guidance incorporates both positive trends in the business and net tariff costs. <\/p>\n<p> Its guidance for 2026 was unchanged. <\/p>\n<p> The company released its first quarter earnings results on Thursday, reporting a 20.9 per cent decline (to $127.3 million) in profits compared to last year. <\/p>\n<ul class=\"related_links\">\n<li>Canadian steel companies pay US$19 million to settle allegations they lied about their steel shipments<\/li>\n<li>&#8216;The impacts are massive&#8217;: U.S. tariff change pushes Canadian manufacturers to the brink<\/li>\n<\/ul>\n<p> Its revenues, however, increased by 29.5 per cent to roughly <span>$<\/span> 2.4 billion. It said the growth was driven by higher off-road vehicle (ORV) <strong> <\/strong> shipments and a favourable product mix, thanks to the introduction of new models and features in the ORV category. It also credited higher PWC shipments compared to the same period last year, when such shipments occurred later in the season. <\/p>\n<p> \u201cThese results exceeded our expectation, driven by stronger volumes, disciplined cost management, and a more favourable promotional environment, despite the early impact of incremental tariffs,\u201d said Le Vot. <\/p>\n<p> The company\u2019s normalized EBITDA was $334.4 million for the quarter, an increase of 66.5 per cent from last year, bringing normalized diluted earnings per share to $1.83, up from $1.36 per share, and $1.73 per share (down $0.46 per share) compared to last year. <\/p>\n<p> BRP said North American Powersports retail sales declined by seven per cent in the first quarter, mainly due to the relative strength of end-of-season snowmobile sales last year. <\/p>\n<p> <em>\u2022 Email: dpaglinawan@postmedia.com<\/em> <\/p>\n<p><iframe loading=\"lazy\" title=\"Canada doesn&amp;apos;t have the leverage over U.S. it thinks\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/XS192oFk6uE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<br \/>\n<br \/>Ski-Doo maker BRP lowers 2027 profit guidance amid tariff woes<\/a><br \/>\n<br \/>2026-05-28 20:46:41<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ski-Doo and Sea-Doo maker BRP Inc. revised its full-year 2027 guidance to reflect the impact of tariffs on its recreational machines since the United States amended its policy on imported&#8230;<\/p>\n","protected":false},"author":2,"featured_media":73912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-73911","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy"],"_links":{"self":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts\/73911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/comments?post=73911"}],"version-history":[{"count":0,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts\/73911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/media\/73912"}],"wp:attachment":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/media?parent=73911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/categories?post=73911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/tags?post=73911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}