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Anglo-Australian mining giant Rio Tinto has launched blockchain platform START, a ‘nutrition label’ for responsible aluminium, to improve transparency and traceability for the aluminium industry.<\/p>\n
START will help customers meet the demand from consumers for transparency on where and how the products they purchase are made. It aims to empower end-users to make informed choices about the products they buy, enabling them to contribute to a sustainable future.<\/p>\n
The platform will also help differentiate between end products based on their environmental, social and governance credentials.<\/p>\n
Rio Tinto Aluminium chief executive Alf Barrios said, “START is a significant step forward for the aluminium industry as the first offering of this kind, setting a new standard on transparency, traceability and responsible production from mine to market.”<\/p>\n
Rio Tinto said the START sustainability label is now available for aluminium purchased from Rio Tinto’s managed operations globally. As part of this, customers will receive a digital sustainability label, similar to a nutrition label found on food and drink packaging, using secure blockchain technology<\/span>.<\/p>\n The digital sustainability label will provide key information about the site where the aluminium was responsibly produced, covering ten criteria: carbon footprint, water use, recycled content, energy sources, community investment, safety performance, diversity in leadership, business<\/span> integrity, regulatory compliance and transparency.<\/p>\n Rio Tinto is an industry leader in responsible aluminium production. Across its aluminium operations, Rio Tinto’s greenhouse gas emissions intensity is 60 percent lower than the industry average. <\/p>\n<\/p>\n<\/div>\n