{"id":64328,"date":"2025-09-17T20:22:00","date_gmt":"2025-09-17T20:22:00","guid":{"rendered":"https:\/\/www.pantheregroup.com\/2025\/09\/17\/moosehead-cans-its-iconic-green-beer-bottle-as-consumer-preferences-change\/"},"modified":"2025-09-17T20:22:00","modified_gmt":"2025-09-17T20:22:00","slug":"moosehead-cans-its-iconic-green-beer-bottle-as-consumer-preferences-change","status":"publish","type":"post","link":"https:\/\/www.pantheregroup.com\/2025\/09\/17\/moosehead-cans-its-iconic-green-beer-bottle-as-consumer-preferences-change\/","title":{"rendered":"Moosehead cans its iconic green beer bottle as consumer preferences change"},"content":{"rendered":"<p> \n<br \/><br \/>\n<iframe loading=\"lazy\" title=\"Bullish on retail, Simons opens first Toronto Store\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SqsgnI7XrHE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<\/iframe><\/p>\n<p> The trademark green Moosehead beer bottle will soon be no more in what some are calling the end of an era. <\/p>\n<p> Starting early next year, <\/p>\n<p>                        Moosehead Breweries Ltd.<\/p>\n<p>                         will only sell its beer in cans and kegs in a move that chief executive <\/p>\n<p>                        Andrew Oland<\/p>\n<p>                         said reflects a long-term shift in customer tastes and something the company had been considering since 2019. <\/p>\n<p> \u201cThis is something that we\u2019ve been monitoring since 2019,\u201d he said. \u201cIf you look at when I started in the <\/p>\n<p>                        beer business<\/p>\n<p>                         32 years ago, 90 per cent of the beer that was sold in Canada was sold in bottles. This year, it\u2019s about seven per cent. There\u2019s been a steep decline in the last 10 years.\u201d <\/p>\n<p> Oland projects the decline will continue and said money didn\u2019t really factor into the decision, though there are some efficiencies in shipping cans instead of bottles. <\/p>\n<p> The decision wasn\u2019t an easy one for him and he ended up consulting with his father, Derek, before making the move. <\/p>\n<p> \u201cI remember when we broached the subject in 2019; I was trying to be objective, but in my mind I was thinking \u2018No, way, this is part of us,&#8217;\u201d he said. \u201cAs a family business \u2026 my father\u2019s very much involved. (He\u2019s) been very supportive.\u201d <\/p>\n<p> Moosehead said the shift will allow it to deepen its investment in its canning capabilities in the coming years and no layoffs are planned because of the transition away from bottles. <\/p>\n<p> If you want a souvenir, you don\u2019t have long to grab one of the green bottles since the final production run will be in December. Canadians can expect to see Moosehead bottles in limited quantities on store shelves into early 2026, but international shipments of bottles ended this summer. <\/p>\n<p> Moosehead plans to give its bottles a proper send-off and has launched The Last Bottle contest, an opportunity for the brand\u2019s biggest fans to own the final bottle ever made by the brewery. <\/p>\n<p> Fans are invited to visit the brewery\u2019s <\/p>\n<p>                        website<\/p>\n<p>                         to share their stories about what makes Moosehead the best until the contest closes on Oct. 27. The winner, who will be selected by Oland and his team, will get to witness the last-ever bottle run alongside the CEO and his employees, tour the historic brewery and take home the final bottle itself, directly off the line. <\/p>\n<p> Oland said he wants the last bottle, a piece of Canadian brewing history, to find a worthy home with a fan who exemplifies Moosehead\u2019s core values: passion, courage and respect. <\/p>\n<p> The 158-year-old company has been led by the Oland family since 1867 and is the largest fully Canadian-owned brewer in the country. <\/p>\n<p> Pub owners in the Maritimes are responding to the decision to get rid of the green bottles with shock and a bit of sadness. Brendan Doherty, owner of the Old Triangle Irish Alehouse in Halifax, said it\u2019s the end of an era. <\/p>\n<p> \u201cWe all grew up with Moose green bottles,\u201d he said. \u201cIn our formative years, Moose green was a big part of growing up in the Maritimes and Nova Scotia. In an age where it\u2019s hard to find your own identity, the green bottle really spoke out.\u201d <\/p>\n<p> But Doherty said he understands the company\u2019s decision. <\/p>\n<p> \u201cAs a restaurant owner, we have seen the trend towards cans and away from bottles. It\u2019s economies of scale; cans are just cheaper to ship, cheaper to make, cheaper to reuse and more durable,\u201d he said. \u201cStill, it is sad to see. Maybe they\u2019ll pull it back in the future.\u201d <\/p>\n<p> Todd Matheson, manager of Charlie\u2019s Club in Halifax, said he\u2019s shocked by the company\u2019s decision to go bottle-less, a decision that also includes Alpine Lager, another iconic East Coast beer. <\/p>\n<p> \u201cOur clientele drink Moose green and Alpine; we sell like three flats of it a week,\u201d he said. \u201cIt\u2019s a retro drink. Moosehead green, that\u2019s their established brand, so it\u2019s just weird that they\u2019re getting rid of the bottle.\u201d <\/p>\n<p> Matheson figures the move won\u2019t be good for the company\u2019s bottom line. <\/p>\n<p> \u201cWhen someone wants a Moosehead, they want it in a green bottle,\u201d he said. \u201cThat\u2019s the Moosehead identity, so I think their sales will drop.\u201d <\/p>\n<p> But Oland said he hopes that those who don\u2019t like the change to cans might eventually subscribe to his grandfather Philip\u2019s advice and pour the beer into a glass. <\/p>\n<p> \u201cAs (he) would say, the best vessel to drink a beer out of is a glass,\u201d he said. <\/p>\n<ul class=\"related_links\">\n<li>The Beer Store announces seven more closures; launches new locator for empties returns<\/li>\n<li>American booze won&#8217;t return to LCBO shelves yet, Ford says<\/li>\n<\/ul>\n<p> <em>\u2022 Email: arankin@postmedia.com<\/em> <\/p>\n\n<br \/>Moosehead cans its iconic green beer bottle as consumer preferences change<\/a><br \/>\n<br \/>2025-09-17 20:22:00<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The trademark green Moosehead beer bottle will soon be no more in what some are calling the end of an era. Starting early next year, Moosehead Breweries Ltd. will only&#8230;<\/p>\n","protected":false},"author":2,"featured_media":64329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":{"0":"post-64328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy"},"_links":{"self":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts\/64328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/comments?post=64328"}],"version-history":[{"count":0,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts\/64328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/media\/64329"}],"wp:attachment":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/media?parent=64328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/categories?post=64328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/tags?post=64328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}