{"id":57653,"date":"2025-03-20T18:06:02","date_gmt":"2025-03-20T18:06:02","guid":{"rendered":"https:\/\/www.pantheregroup.com\/2025\/03\/20\/postmedia-launches-new-self-serve-advertising-platform\/"},"modified":"2025-03-20T18:06:02","modified_gmt":"2025-03-20T18:06:02","slug":"postmedia-launches-new-self-serve-advertising-platform","status":"publish","type":"post","link":"https:\/\/www.pantheregroup.com\/2025\/03\/20\/postmedia-launches-new-self-serve-advertising-platform\/","title":{"rendered":"Postmedia launches new self-serve advertising platform"},"content":{"rendered":"<p> \n<\/p>\n<div id=\"\">\n<h2 class=\"visually-hidden\">Article content<\/h2>\n<p>Postmedia is launching a new self-serve advertising platform to help businesses simplify digital and print advertising.<\/p>\n<\/div>\n<div id=\"\">\n<p>Article content<\/p>\n<p>Postmedia Ad Manager, or PAM, gives advertisers more flexibility and control over campaigns.<\/p>\n<p>Although it caters to businesses of all sizes, it is specifically designed with small businesses in mind, Adrian Faull, Postmedia senior vice-president, media sales, said.<\/p>\n<\/div>\n<div id=\"\">\n<p>Article content<\/p>\n<p>\u201cThe introduction of Postmedia Ad Manager marks an important milestone for Postmedia and the businesses we serve,\u201d Faull said.<\/p>\n<p>\u201cBy providing a simple and efficient way for advertisers to manage their campaigns, we are empowering local businesses to connect with their customers in meaningful ways. Our platform is designed to deliver premium ad experiences across one of the country\u2019s largest networks of trusted publications, ensuring that businesses achieve real, measurable results.\u201d<\/p>\n<p>Postmedia\u2019s 130-plus publications serve an audience of more than 18.4 million monthly print and digital readers.<\/p>\n<p>With PAM, small businesses get an affordable advertising solution to connect with local audiences across the network.<\/p>\n<p>The platform also offers advertisers robust targeting capabilities to reach customers through geographic and contextual targeting.<\/p>\n<p>The intuitive interface provides real-time reporting and insights so advertisers can continuously monitor and optimize campaigns for maximum results.<\/p>\n<p>Whether to engage local audiences or reach a national demographic, the platform\u2019s easy-to-use interface makes it simple to place ads across multiple channels and devices to achieve marketing goals.<\/p>\n<p>The platform also offers detailed insights into campaign performance to optimize for better results.<\/p>\n<section aria-labelledby=\"moreTopicLabel8631471262632450186591249778081792\" class=\"more-topic\" data-aqa=\"embed-more-topic\" data-carousel-component=\"\" data-carousel-icon-button=\"\" data-carousel-type=\"list\">\n<p>Recommended from Editorial<\/p>\n<p><button aria-hidden=\"true\" class=\"more-topic__button-prev\" data-carousel-prev=\"\" tabindex=\"-1\" title=\"previous\" type=\"button\"\/><\/p>\n<ol class=\"more-topic__items list-unstyled\" data-carousel-slide-list=\"\" tabindex=\"0\">\n<li data-evt-val=\"{\" control_fields=\"\" to=\"\" buy=\"\" atlantic=\"\" canada=\"\" biggest=\"\" newspaper=\"\" chain=\"\" data-carousel-item=\"\" data-evt=\"click\" data-evt-typ=\"click\"> <picture class=\"more-topic__item-image\"><\/picture>\n<p><span class=\"more-topic__item-text-clamp\">Postmedia to buy Atlantic Canada\u2019s biggest newspaper chain<\/span><\/p>\n<\/li>\n<li data-evt-val=\"{\" control_fields=\"\" acquisition=\"\" of=\"\" brunswick=\"\" news=\"\" boosts=\"\" revenue=\"\" data-carousel-item=\"\" data-evt=\"click\" data-evt-typ=\"click\"> <picture class=\"more-topic__item-image\"><img decoding=\"async\" alt=\"Postmedia Network Canada Corp.\u2019s revenue rose in the fourth quarter by 8.7 per cent.  &#10;\" data-src=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2022\/10\/postmedia-1021.jpg?h=96&amp;strip=all&amp;quality=80&amp;sig=HDNtct8aDn8bjgktojrFTQ\" src=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2022\/10\/postmedia-1021.jpg?h=96&amp;strip=all&amp;quality=5&amp;sig=EfWCBeV4QtgvzXnqtx-U9w\" srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2022\/10\/postmedia-1021.jpg?h=96&amp;strip=all&amp;quality=80&amp;sig=HDNtct8aDn8bjgktojrFTQ, https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2022\/10\/postmedia-1021.jpg?h=192&amp;strip=all&amp;quality=80&amp;sig=yPIaK4283v5kJZs-eY8lXA 2x,&#10;                                             https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2022\/10\/postmedia-1021.jpg?h=288&amp;strip=all&amp;quality=80&amp;sig=mNaZdMLgJ_DOuxzhs2iYrg 3x\" class=\"lazyload\" height=\"96\" loading=\"lazy\" width=\"96\"\/><\/picture>\n<p><span class=\"more-topic__item-text-clamp\">Postmedia&#8217;s acquisition of Brunswick News boosts revenue<\/span><\/p>\n<\/li>\n<\/ol>\n<p><button aria-hidden=\"true\" class=\"more-topic__button-next\" data-carousel-next=\"\" tabindex=\"-1\" title=\"next\" type=\"button\"\/><\/section>\n<p data-async=\"\">To learn more about PAM, visit postmediasolutions.com\/admanager.<\/p>\n<\/div>\n<div id=\"\">\n<p>Share this article in your social network<\/p>\n<\/div>\n\n<br \/>Postmedia launches new self-serve advertising platform<\/a><br \/>\n<br \/>2025-03-20 18:06:02<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article content Postmedia is launching a new self-serve advertising platform to help businesses simplify digital and print advertising. Article content Postmedia Ad Manager, or PAM, gives advertisers more flexibility and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":57654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":{"0":"post-57653","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy"},"_links":{"self":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts\/57653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/comments?post=57653"}],"version-history":[{"count":0,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts\/57653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/media\/57654"}],"wp:attachment":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/media?parent=57653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/categories?post=57653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/tags?post=57653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}