{"id":51863,"date":"2024-10-21T18:10:31","date_gmt":"2024-10-21T18:10:31","guid":{"rendered":"https:\/\/www.pantheregroup.com\/2024\/10\/21\/popeyes-vs-mary-browns-chicken-rivalry-brewing-in-atlantic-canada\/"},"modified":"2024-10-21T18:10:31","modified_gmt":"2024-10-21T18:10:31","slug":"popeyes-vs-mary-browns-chicken-rivalry-brewing-in-atlantic-canada","status":"publish","type":"post","link":"https:\/\/www.pantheregroup.com\/2024\/10\/21\/popeyes-vs-mary-browns-chicken-rivalry-brewing-in-atlantic-canada\/","title":{"rendered":"Popeyes vs. Mary Brown&#8217;s: chicken rivalry brewing in Atlantic Canada"},"content":{"rendered":"<p> \n<\/p>\n<div id=\"\">\n<header aria-label=\"Beginning of Article\" class=\"article-header article-header--story\">\n<nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\" data-aqa=\"nav-breadcrumb\">\n<p>Breadcrumb Trail Links<\/p>\n<ol class=\"breadcrumbs__items list-unstyled\">\n<li class=\"breadcrumbs__item\">News<\/li>\n<li class=\"breadcrumbs__item\">Retail &amp; Marketing<\/li>\n<\/ol>\n<\/nav>\n<div class=\"article-header__detail\">\n<div class=\"article-header__detail__texts\">\n<p class=\"article-subtitle\">The hometown favourite is going head to head with the come-from-away multinational based in Miami<\/p>\n<div class=\"article-meta\">\n<p><span class=\"published-date__since\">Published Oct 21, 2024<\/span> \u00a0\u2022\u00a0 <span class=\"published-date__word-count\">5 minute read<\/span><\/p>\n<div class=\"article-meta__bottom\">\n<div class=\"bookmark-wrapper\">\n<div class=\"popover\" data-aqa=\"popover\" data-click-to-appear=\"True\" data-container=\"\" data-container-offset=\"\" data-no-style=\"\" data-popover-component=\"\" data-position=\"top\" data-sticky=\"\" data-tail-offset=\"200\" data-tail-position=\"right\"><button class=\"popover__trigger bookmark-button\"><span class=\"save-article-button save-article-button--default\" title=\"Save article\" data-article-id=\"c40396ce-9106-4962-b449-aeb4f5cd45d3\" data-evt-skip-click=\"true\"\/><\/button><\/p>\n<div aria-describedby=\"popover-desc-popover-bookmark\" class=\"popover__content\" hidden=\"\" role=\"dialog\">\n<div class=\"popover__content__wrapper\">\n<div class=\"popover__content__text\" id=\"popover-desc-popover-bookmark\">\n<div class=\"bookmark__popover__content\">\n<p>You can save this article by registering for free here. Or sign-in if you have an account.<\/p>\n<\/div>\n<\/div>\n<p><button class=\"popover__content__close\" data-evt-skip-click=\"true\" title=\"Close\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewbox=\"0 0 12 12\" class=\"icon--close\" height=\"12\" version=\"1.1\" width=\"12\"><polygon points=\"12 0.95 11.05 0 6 5.05 0.95 0 0 0.95 5.05 6 0 11.05 0.95 12 6 6.95 11.05 12 12 11.05 6.95 6\"\/><\/svg><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure class=\"featured-image\" data-aqa=\"featured-image\"><picture class=\"featured-image__ratio\"><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-mary-browns-1022-ph.jpg?quality=90&amp;strip=all&amp;w=564&amp;h=423&amp;type=webp&amp;sig=aLGWZ2HWBsCX-D08S_69yw,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-mary-browns-1022-ph.jpg?quality=90&amp;strip=all&amp;w=1128&amp;h=846&amp;type=webp&amp;sig=D5UwVB2J-b4cWkYph2rGeA 2x\" type=\"image\/webp\"><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-mary-browns-1022-ph.jpg?quality=90&amp;strip=all&amp;w=564&amp;h=423&amp;type=jpg&amp;sig=D89BHp7o0u5PBYAYQBQlHQ,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-mary-browns-1022-ph.jpg?quality=90&amp;strip=all&amp;w=1128&amp;h=846&amp;type=jpg&amp;sig=BrlKGURQM8tK_TT0fUaguA 2x\" type=\"image\/jpeg\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-mary-browns-1022-ph.jpg?quality=90&amp;strip=all&amp;w=472&amp;h=354&amp;type=webp&amp;sig=w-H-9iFPfOkAMIgDAgT-Ww,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-mary-browns-1022-ph.jpg?quality=90&amp;strip=all&amp;w=944&amp;h=708&amp;type=webp&amp;sig=zurADE3RqUoUSPi1VYd3nw 2x\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-mary-browns-1022-ph.jpg?quality=90&amp;strip=all&amp;w=472&amp;h=354&amp;type=jpg&amp;sig=sX6oCrpY4wbeEk55YUO91g,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-mary-browns-1022-ph.jpg?quality=90&amp;strip=all&amp;w=944&amp;h=708&amp;type=jpg&amp;sig=i_I9y2E2s9U4lYRuSNSAsg 2x\" type=\"image\/jpeg\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-mary-browns-1022-ph.jpg?quality=90&amp;strip=all&amp;w=288&amp;h=216&amp;type=webp&amp;sig=AZbRovTijqZ66ZzoifC19w,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-mary-browns-1022-ph.jpg?quality=90&amp;strip=all&amp;w=576&amp;h=432&amp;type=webp&amp;sig=0tbpnybfGpPaesd3X7ceSQ 2x\" type=\"image\/webp\"><\/source><\/source><\/source><\/source><\/source><\/picture><figcaption class=\"featured-image__caption image-caption\"><span class=\"caption\">There is a growing rivalry brewing in Atlantic Canada between Mary Brown\u2019s Inc. and Popeyes Louisiana Kitchen Inc.<\/span> <span class=\"credit\">Photo by Bloomberg\/Postmedia<\/span><\/figcaption><\/figure>\n<\/div>\n<\/header>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<h2 class=\"visually-hidden\">Article content<\/h2>\n<p data-async=\"\">Shirley Williamson and Dianne Bottomley never bought into the Popeyes craze, not even when the American Louisiana-style chicken chain made its foray into Atlantic Canada two-and-a-half years ago.<\/p>\n<p>It landed right in their backyard in Bedford, N.S., an affluent suburb of Halifax, and the city was clearly waiting for it. On opening day, an endless stream of vehicles snaked through the parking lot, snarling traffic in a nearby roundabout and stretching back nearly a kilometre to the main highway that encircles the capital.<\/p>\n<\/section>\n<div class=\"ad__section-border article-content__ad-group ad_counter_2\">\n<section aria-describedby=\"advertisment9781586407167468004014628267884544\" class=\"ad\">\n<p>Advertisement 2<\/p>\n<div class=\"ad__container\">\n<div class=\"ad__inner\" id=\"ad__inner-2\">\n<div class=\"ad__inner__container\" data-ad=\"[[6,6],[1200,250],[1200,90],[970,90],[970,250],[728,90],[300,250]]\" data-ad-interscroller=\"6x6\" data-ad-loc=\"2\" data-ad-mobile=\"[[6,6],[320,50],[300,50],[300,250],[300,600]]\" data-aqa=\"advertisement\" id=\"ad-2\" style=\"--desktopHeight:250px;--mobileHeight:600px\">\n<div aria-hidden=\"true\" class=\"ad__placeholder\">\n<p>This advertisement has not loaded yet, but your article continues 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list-checkmark\">\n<li>Access articles from across Canada with one account<\/li>\n<li>Share your thoughts and join the conversation in the comments<\/li>\n<li>Enjoy additional articles per month<\/li>\n<li>Get email updates from your favourite authors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"identity-screen m-x-0 p-x-0 col-xs-12 col-md-6 flex-justify-center flex-align-center\" aria-live=\"assertive\">\n<section class=\"sail\" data-account-id=\"b9d3df2fccd108b5eff3c44f573b2cd6\" data-sailthru-personalization-engine=\"\" data-sailthru-personalization-engine-component=\"\"\/>\n<div class=\"m-x-0 p-x-0 col-xs-12 col-sm-6 col-md-12 flex-align-justify-center\" data-auth-component=\"\" id=\"auth-screen-form\">\n<div class=\"identity-screen-form--active w-full flex-align-justify-center\">\n<div class=\"identity-screen-form identity-screen__content w-full\">\n<h2 class=\"blocker-title\">Sign In or Create an Account<\/h2>\n<p><span class=\"identity-divider__line\"\/><span class=\"identity-divider__text\">or<\/span><span class=\"identity-divider__line\"\/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"identity-footer identity-screen__content m-x-0 p-x-0 col-sm-6 col-md-12\"\/><\/div>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<p data-async=\"\">Though intrigued by the madness, Williamson and Bottomley weren\u2019t persuaded to join in. They were perfectly content with what they already had: Mary Brown\u2019s Chicken.<\/p>\n<p>Give the homegrown chain the edge here, but there is a growing rivalry brewing in Atlantic Canada between the once hometown favourite Mary Brown\u2019s Inc. and Popeyes Louisiana Kitchen Inc., the come-from-away multinational based in Miami.<\/p>\n<p data-async=\"\">Since its East Coast debut, Popeyes has added six more restaurants in the region. Earlier this year, its parent company, Restaurant Brands International Inc., announced plans for 800 new locations by 2028, bringing the chain up to 4,200 locations in the United States and Canada.<\/p>\n<p>Mary Brown\u2019s, founded 55 years ago in St. John\u2019s, Newfoundland and Labrador, has plans to open four restaurants in Atlantic Canada by year-end and another 20 in 2025. Overall, it has around 300 restaurants across Canada and none in the U.S.<\/p>\n<p>The rivalry is no secret. Mary Brown\u2019s openly admits it.<\/p>\n<p>\u201cMary Brown\u2019s is going head to head with Popeyes,\u201d its website says. The site is devoted to explaining the differences between the two franchises, both in terms of the chicken offerings and the advantages of buying into the homegrown franchise.<\/p>\n<\/section>\n<div class=\"js-widget-content article-content__widget-group article-content__widget-group--content-slot18 article-content__widget-group--newsletter-slot\">\n<section class=\"newsletter-widget__new-story-page fp-execsummary background--primary-light-gradient\" aria-labelledby=\"FinancialPostPosthaste1119873629415613052646329543557120\" data-account-id=\"b9d3df2fccd108b5eff3c44f573b2cd6\" data-aqa=\"widget-newsletter\" data-newsletter=\"single\" data-newsletter-component=\"\" data-target-list=\"FP_ExecSummary\" data-widget=\"newsletter\">\n<div class=\"newsletter-new-story-page-template\">\n<div class=\"newsletter-widget__header__new-story-page\">\n<div class=\"newsletter-widget__banner__new-story-page\"><img decoding=\"async\" alt=\"Posthaste\" loading=\"lazy\" src=\"https:\/\/dcs-static.gprod.postmedia.digital\/17.2.2\/websites\/images\/newsletters\/icon-fp-posthaste.svg\"\/><\/div>\n<div>\n<p>Posthaste<\/p>\n<p class=\"newsletter-widget__text__new-story-page\">Breaking business news, incisive views, must-reads and market signals. 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Please try again<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<\/section>\n<div class=\"ad__section-border article-content__ad-group ad_counter_3\">\n<section aria-describedby=\"advertisment9336262326014371094308495797780480\" class=\"ad\">\n<p>Advertisement 3<\/p>\n<div class=\"ad__container\">\n<div class=\"ad__inner\" id=\"ad__inner-3\">\n<div class=\"ad__inner__container\" data-ad=\"[[7,7],[1200,250],[1200,90],[970,90],[970,250],[728,90],[300,250]]\" data-ad-interscroller=\"7x7\" data-ad-loc=\"3\" data-ad-mobile=\"[[7,7],[300,250],[320,50],[300,50]]\" data-aqa=\"advertisement\" id=\"ad-3\" style=\"--desktopHeight:250px;--mobileHeight:250px\">\n<div aria-hidden=\"true\" class=\"ad__placeholder\">\n<p>This advertisement has not loaded yet, but your article continues below.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<figure class=\"embedded-image\" data-aqa=\"embed-image\"><picture class=\"embedded-image__ratio\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=564&amp;type=webp&amp;sig=wa5t3sHEmnMV0LTjbvuKZw,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=1128&amp;type=webp&amp;sig=agL0r0SO0uVAWV0zlxX8ZQ 2x\" media=\"(min-width: 1200px)\" srcset=\"data:,1w\" type=\"image\/webp\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=564&amp;type=jpg&amp;sig=h8hp6WGodDxa8zM0kiWQZg,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=1128&amp;type=jpg&amp;sig=MLeJsLek2orO1EEvouA73w 2x\" media=\"(min-width: 1200px)\" srcset=\"data:,1w\" type=\"image\/jpeg\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=472&amp;type=webp&amp;sig=DqKZv7gGrdnlcNUYCToK8Q,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=944&amp;type=webp&amp;sig=itEg09ZHFp0MAEgYSrff2g 2x\" media=\"(min-width: 768px)\" srcset=\"data:,1w\" type=\"image\/webp\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=472&amp;type=jpg&amp;sig=sMrzw12pZuXfVwcgJYm1Ag,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=944&amp;type=jpg&amp;sig=na5tx6A6C2ufhlCYV8zHeQ 2x\" media=\"(min-width: 768px)\" srcset=\"data:,1w\" type=\"image\/jpeg\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=288&amp;type=webp&amp;sig=osqaUAgxWNoCIbK05pwpVA,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=576&amp;type=webp&amp;sig=OK3X5gj1-04LrJ3d4izPyw 2x\" media=\"(max-width: 767px)\" srcset=\"data:,1w\" type=\"image\/webp\"><img decoding=\"async\" alt=\"A Big Mary combo with taters.\" class=\"embedded-image__image lazyload\" data-src=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=288&amp;sig=uzpi_FSYd4jfX24PJ6YiZw\" data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=288&amp;sig=uzpi_FSYd4jfX24PJ6YiZw,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=90&amp;strip=all&amp;w=576&amp;sig=c7zFwt51HsKrBoRcyYAMbw 2x\" src=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/big-mary.jpg?quality=5&amp;strip=all&amp;w=100&amp;sig=W7iTpj_Z-YPccKDjMO7aPQ\" height=\"692\" loading=\"lazy\" width=\"1000\"\/><\/source><\/source><\/source><\/source><\/source><\/picture><figcaption class=\"image-caption\"><span class=\"caption\"> A Big Mary combo with taters.<\/span> <span class=\"credit\">Photo by Mary Brown&#8217;s<\/span><\/figcaption><\/figure>\n<p>But convincing Eder Rivas to get off the Popeye train could be a hard sell. The Mexico City native has been living in Halifax for a decade and hadn\u2019t even heard of Mary Brown\u2019s. There was a Popeyes back home and the 41-year-old was happy to be reunited with the brand.<\/p>\n<p>\u201cI remember seeing the sign and thinking, \u2018OK, you have Popeyes now, that\u2019s great,&#8217;\u201d he said.<\/p>\n<p>The crunchiness of the batter is what gets him. That, and the honey mustard dip.<\/p>\n<p>\u201cIt\u2019s really addictive,\u201d he said.<\/p>\n<figure class=\"embedded-image\" data-aqa=\"embed-image\"><picture class=\"embedded-image__ratio\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=564&amp;type=webp&amp;sig=PDvb8ZwxndCHMk21D9fOpA,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=1128&amp;type=webp&amp;sig=ReXUGiVSf9HjbGUNwsH-JA 2x\" media=\"(min-width: 1200px)\" srcset=\"data:,1w\" type=\"image\/webp\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=564&amp;type=jpg&amp;sig=xkOQVG5M0vqApLSnqjoBmA,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=1128&amp;type=jpg&amp;sig=QRXU5fCv8leqbPaDu4ZtWw 2x\" media=\"(min-width: 1200px)\" srcset=\"data:,1w\" type=\"image\/jpeg\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=472&amp;type=webp&amp;sig=zBcHh4Qj64euW3Up1Mu9tg,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=944&amp;type=webp&amp;sig=Q_gLXzr4Bf0wZmmQUwYzsQ 2x\" media=\"(min-width: 768px)\" srcset=\"data:,1w\" type=\"image\/webp\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=472&amp;type=jpg&amp;sig=8IVqRLKOarL9pRYj0AHWCw,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=944&amp;type=jpg&amp;sig=3AwScZikpcZ2_zm0yx_nlQ 2x\" media=\"(min-width: 768px)\" srcset=\"data:,1w\" type=\"image\/jpeg\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=288&amp;type=webp&amp;sig=rBHl8hdQvMVLhvQWq1bpGQ,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=576&amp;type=webp&amp;sig=CQVHyR6r56k9CN6BFfqbyw 2x\" media=\"(max-width: 767px)\" srcset=\"data:,1w\" type=\"image\/webp\"><img decoding=\"async\" alt=\"Popeyes Red Hot Popcorn Chicken\" class=\"embedded-image__image lazyload\" data-src=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=288&amp;sig=x9FgMk2jU6JAVI3MDqZeGw\" data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=288&amp;sig=x9FgMk2jU6JAVI3MDqZeGw,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=90&amp;strip=all&amp;w=576&amp;sig=D1IAkuXrcTyfFJhVBBXXAw 2x\" src=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes.jpg?quality=5&amp;strip=all&amp;w=100&amp;sig=Q0D3hEZL7Q20ln-yyXf_Ng\" height=\"688\" loading=\"lazy\" width=\"1000\"\/><\/source><\/source><\/source><\/source><\/source><\/picture><figcaption class=\"image-caption\"><span class=\"caption\"> Popeyes\u2019 Red Hot Popcorn Chicken<\/span> <span class=\"credit\">Photo by theimpulsivebuy<\/span><\/figcaption><\/figure>\n<p>But Jeff Barlow, chief marketing officer of Mary Brown\u2019s Chicken, said he\u2019s happy to take on the competition.<\/p>\n<p>\u201cWe welcome it, and let the guests decide what they like or don\u2019t like,\u201d he said. \u201cWe\u2019re a different kind of product, I believe. We kind of follow our own strategy, our own way of doing things in how we prepare our food. I think the guests can taste the difference.\u201d<\/p>\n<p>Barlow said Popeyes\u2019 presence hasn\u2019t hurt Mary Brown\u2019s bottom line. Indeed, the past four years have been the best in the company\u2019s history, he said. While he wouldn\u2019t share figures for the privately owned company, he said sales growth has been at least single-digit, and sometimes double-digit.<\/p>\n<\/section>\n<div class=\"ad__section-border article-content__ad-group ad_counter_4\">\n<section aria-describedby=\"advertisment6441288668271288328347241827794944\" class=\"ad\">\n<p>Advertisement 4<\/p>\n<div class=\"ad__container\">\n<div class=\"ad__inner\" id=\"ad__inner-4\">\n<div class=\"ad__inner__container\" data-ad=\"[[1200,250],[1200,90],[970,90],[970,250],[728,90],[300,250]]\" data-ad-loc=\"4\" data-ad-mobile=\"[[320,50],[300,50],[300,250]]\" data-aqa=\"advertisement\" id=\"ad-4\" style=\"--desktopHeight:250px;--mobileHeight:250px\">\n<div aria-hidden=\"true\" class=\"ad__placeholder\">\n<p>This advertisement has not loaded yet, but your article continues below.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<p>Most of that growth has come in Atlantic Canada, but there are plans to expand outside North America. Franchises are earmarked for Ireland, Mexico, India and Pakistan in 2025.<\/p>\n<p>Without naming names, Barlow said Mary Brown\u2019s does things better than the competition. To start, its chicken is cut in-store, butcher-style. It\u2019s been that way from day 1, he said. He added it also offers bigger pieces of chicken than the other guys and its taters are fresh from the farmer\u2019s field.<\/p>\n<p>\u201cWe cut them by hand and in store for maximum freshness,\u201d he said. \u201cA lot of others will take in frozen product: freezer to frier, as the saying goes.\u201d<\/p>\n<p>Competition\u2019s been good for Mary Brown\u2019s, Barlow said. He points back to the chicken sandwich wars, a North American craze spearheaded by Popeye\u2019s in 2019. Mary Brown\u2019s used it as an opportunity to showcase its iconic Big Mary sandwich and launch new products, such as the K-Crunch Asian-inspired sandwich.<\/p>\n<p>\u201cWe paid attention to it and we marketed to the hype at the time,\u201d he said. \u201cSimilar competitors just boost the category of chicken, meaning if there was a hamburger war, the hamburger product would be elevated and would increase sales.\u201d<\/p>\n<\/section>\n<div class=\"ad__section-border article-content__ad-group ad_counter_5\">\n<section aria-describedby=\"advertisment2557365653479169979339882664820736\" class=\"ad\">\n<p>Advertisement 5<\/p>\n<div class=\"ad__container\">\n<div class=\"ad__inner\" id=\"ad__inner-5\">\n<div class=\"ad__inner__container\" data-ad=\"[[1200,250],[1200,90],[970,90],[970,250],[728,90],[300,250]]\" data-ad-loc=\"5\" data-ad-mobile=\"[[320,50],[300,50],[300,250]]\" data-aqa=\"advertisement\" id=\"ad-5\" style=\"--desktopHeight:250px;--mobileHeight:250px\">\n<div aria-hidden=\"true\" class=\"ad__placeholder\">\n<p>This advertisement has not loaded yet, but your article continues below.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<p>Popeyes isn\u2019t saying much publicly about its plans for Atlantic Canada, but one worker said another restaurant was slated to open in Dartmouth, N.S., in December, and then another soon after in Sydney, Cape Breton.<\/p>\n<p>One thing is certain: the chicken wars will continue. Rob Manuel, general manager of Popeyes Canada, said in an email that the company did not have any \u201cdevelopment news\u201d to share, but that it is always looking at further expansion opportunities across the country. Popeyes\u2019 sales in North America topped $5.8 billion last year.<\/p>\n<figure class=\"embedded-image\" data-aqa=\"embed-image\"><picture class=\"embedded-image__ratio\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=564&amp;type=webp&amp;sig=t6dppPprt_pUzLpWYYPuhA,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=1128&amp;type=webp&amp;sig=0TBzXC6RV20Zxyus8mZ7rw 2x\" media=\"(min-width: 1200px)\" srcset=\"data:,1w\" type=\"image\/webp\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=564&amp;type=jpg&amp;sig=OgACuoQOe-pjcawuySlinw,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=1128&amp;type=jpg&amp;sig=YemtmB8NpqN0gQKyx8Vlfw 2x\" media=\"(min-width: 1200px)\" srcset=\"data:,1w\" type=\"image\/jpeg\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=472&amp;type=webp&amp;sig=EpStaFmHBWGJdCDFkUEBCQ,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=944&amp;type=webp&amp;sig=2d658HuKfDqqPp7Pptd4cA 2x\" media=\"(min-width: 768px)\" srcset=\"data:,1w\" type=\"image\/webp\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=472&amp;type=jpg&amp;sig=EKAMShuAnXis0llzdU9qHQ,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=944&amp;type=jpg&amp;sig=_x60bS4tC9NYSipIs15flQ 2x\" media=\"(min-width: 768px)\" srcset=\"data:,1w\" type=\"image\/jpeg\"><source data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=288&amp;type=webp&amp;sig=l4ZqiUG2r41Xc4udgEd4Og,&#10;            https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=576&amp;type=webp&amp;sig=TwvaocUeUFDhDT9B9HV_oA 2x\" media=\"(max-width: 767px)\" srcset=\"data:,1w\" type=\"image\/webp\"><img decoding=\"async\" alt=\"Erica Rideout is one consumer hoping to see more Popeyes in Nova Scotia.\" class=\"embedded-image__image lazyload\" data-src=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=288&amp;sig=pqm0TM32rxkUdpQJpQjG2A\" data-srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=288&amp;sig=pqm0TM32rxkUdpQJpQjG2A,&#10;                https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=90&amp;strip=all&amp;w=576&amp;sig=1Aa5kn1etheX7zCxirisQA 2x\" src=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/10\/popeyes-1022-ph.jpg?quality=5&amp;strip=all&amp;w=100&amp;sig=v_gr0NsPXCtZMndf_gREZA\" height=\"750\" loading=\"lazy\" width=\"1000\"\/><\/source><\/source><\/source><\/source><\/source><\/picture><figcaption class=\"image-caption\"><span class=\"caption\"> Erica Rideout is one consumer hoping to see more Popeyes in Nova Scotia.<\/span> <span class=\"credit\">Photo by Andrew Rankin\/Postmedia<\/span><\/figcaption><\/figure>\n<p>Erica Rideout is one consumer hoping to see more Popeyes in Nova Scotia. She especially likes its tenders, usually mild, sometimes spicy. Their spicy blackened ranch is phenomenal, she said. Popeyes is the cooler, happening place, she said.<\/p>\n<p>\u201cMary Brown\u2019s has been around for a long time, and I don\u2019t think Mary Brown\u2019s has done anything new in a really long time,\u201d she said. \u201cI never think, \u2018Oh, let\u2019s go to Mary Brown\u2019s.\u2019 But I don\u2019t see it going away any time soon, either.\u201d<\/p>\n<section aria-labelledby=\"moreTopicLabel3587337705852493336940567410507776\" class=\"more-topic\" data-aqa=\"embed-more-topic\" data-carousel-component=\"\" data-carousel-icon-button=\"\" data-carousel-type=\"list\">\n<p>Recommended from Editorial<\/p>\n<p><button aria-hidden=\"true\" class=\"more-topic__button-prev\" data-carousel-prev=\"\" tabindex=\"-1\" title=\"previous\" type=\"button\"\/><\/p>\n<ol class=\"more-topic__items list-unstyled\" data-carousel-slide-list=\"\" tabindex=\"0\">\n<li data-evt-val=\"{\" control_fields=\"\" going=\"\" on=\"\" at=\"\" red=\"\" lobster=\"\" data-carousel-item=\"\" data-evt=\"click\" data-evt-typ=\"click\"> <picture class=\"more-topic__item-image\"><img decoding=\"async\" alt=\"In this photo illustration, a menu is displayed on a plate at a Red Lobster restaurant on May 20, 2024 in Austin, Texas.  \" data-src=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/05\/0530-bc-menu-.jpg?h=96&amp;strip=all&amp;quality=80&amp;sig=Ke-V6HwfHeKAfSiU47PUaQ\" src=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/05\/0530-bc-menu-.jpg?h=96&amp;strip=all&amp;quality=5&amp;sig=kU5uG3rBNqFD9_2458Porw\" srcset=\"https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/05\/0530-bc-menu-.jpg?h=96&amp;strip=all&amp;quality=80&amp;sig=Ke-V6HwfHeKAfSiU47PUaQ, https:\/\/smartcdn.gprod.postmedia.digital\/financialpost\/wp-content\/uploads\/2024\/05\/0530-bc-menu-.jpg?h=192&amp;strip=all&amp;quality=80&amp;sig=BlfsaqxdxSTeebPT1vVIuA 2x,&#10; 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The pair of old friends continue have a twice-monthly get-together: a bit of shopping, punctuated by lunch at Mary Brown\u2019s. From time to time, they\u2019ll venture into Popeyes for a bite, but they\u2019ve not been swayed.<\/p>\n<p>Like last week, when they showed up at Popeyes. Williamson ordered two chicken breasts; Bottomley bought chicken tenders.<\/p>\n<p>\u201cMary Brown\u2019s is just better,\u201d Williamson said. \u201cThe chicken pieces are much better, not as greasy. The chicken breasts are bigger.\u201d<\/p>\n<p>Her sidekick agreed.<\/p>\n<p>\u201cMary Brown\u2019s has the best taters,\u201d she said. \u201cI don\u2019t know why; they\u2019re just tastier, more tender.\u201d<\/p>\n<p data-async=\"\"><em>\u2022 Email: arankin@postmedia.com<\/em><\/p>\n<p data-async=\"\"><em><strong>Bookmark our website and support our journalism:<\/strong> Don\u2019t miss the business news you need to know \u2014 add financialpost.com to your bookmarks and sign up for our newsletters here.<\/em><\/p>\n<\/section>\n<section class=\"article-content__content-group article-content__content-group--story\">\n<p>Article content<\/p>\n<\/section>\n<section class=\"article-content__share-group article-delimiter\" data-evt-val=\"{\" control_fields=\"\" data-evt-typ=\"page_scroll\">\n<p>Share this article in your social network<\/p>\n<\/section>\n<\/div>\n\n<br \/>Popeyes vs. Mary Brown&#8217;s: chicken rivalry brewing in Atlantic Canada<\/a><br \/>\n<br \/>2024-10-21 18:10:31<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breadcrumb Trail Links News Retail &amp; Marketing The hometown favourite is going head to head with the come-from-away multinational based in Miami Published Oct 21, 2024 \u00a0\u2022\u00a0 5 minute read&#8230;<\/p>\n","protected":false},"author":2,"featured_media":51864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":{"0":"post-51863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy"},"_links":{"self":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts\/51863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/comments?post=51863"}],"version-history":[{"count":0,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts\/51863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/media\/51864"}],"wp:attachment":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/media?parent=51863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/categories?post=51863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/tags?post=51863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}