{"id":44249,"date":"2024-02-28T11:25:42","date_gmt":"2024-02-28T11:25:42","guid":{"rendered":"https:\/\/www.pantheregroup.com\/2024\/02\/28\/apple-cancels-electric-car-project\/"},"modified":"2024-02-28T11:25:42","modified_gmt":"2024-02-28T11:25:42","slug":"apple-cancels-electric-car-project","status":"publish","type":"post","link":"https:\/\/www.pantheregroup.com\/2024\/02\/28\/apple-cancels-electric-car-project\/","title":{"rendered":"Apple Cancels Electric Car Project"},"content":{"rendered":"<div style=\"text-align:center\"><\/div><p> \n<\/p>\n<div id=\"ctl00_CPI_dvBody\">\n<p> Apple Inc. is canceling its electric car project, which was under development for nearly 10 years, Bloomberg reported, citing people with knowledge of the matter.<\/p>\n<p>The tech major is likely to move some of the nearly 2,000 employees in the Special Projects Group, called Project Titan, to its generative artificial intelligence or AI division.<\/p>\n<p>The decision was shared internally by Chief Operating Officer Jeff Williams and Kevin Lynch, a vice president in charge of the effort, the report said.<\/p>\n<p>Project Titan reportedly was considered one of the most ambitious projects in Apple&#8217;s history. As per the report, the decision to cancel the project was taken as it never fits with Apple&#8217;s core <span class=\"landLinks\">business<\/span> of electronics and online services. It also raised questions about Apple&#8217;s facilities to manufacture a vehicle.<\/p>\n<p>It was in 2024 that reports of Apple&#8217;s ambition to build a car first emerged after the firm recruited automotive engineers and others from auto companies. <\/p>\n<p>Over the years, Apple&#8217;s Special Projects Group had several reorganizations. The company in these years operated a program, in which autonomous Apple-owned cars equipped with sensors and safety drivers cruised around the San Francisco Bay Area.<\/p>\n<p>In 2021, reports emerged that Apple agreed to invest 4 trillion won or $3.6 billion in Kia Motors Corp. as part of a collaboration between the companies in making electric vehicles. The iPhone maker reportedly was hoping to build Apple cars at the South Korean carmaker&#8217;s facility in Georgia, U.S., and expected to unveil Apple cars in 2024.<\/p>\n<p>Apart from the electric car project, Apple is developing other automotive-related projects, including its infotainment CarPlay software, which has been installed on 80 percent of new vehicles.<\/p>\n<p>Further, the company continues to develop <span class=\"landLinks\">health<\/span> technologies mainly for Apple Watches. The company recently unveiled its first virtual reality headset, the Vision Pro. <\/p>\n<\/p>\n<\/div>\n<p><script type=\"text\/javascript\">\n        window.fbAsyncInit = function () {\n            FB.init({\n                status: true,\n                cookie: true,\n                xfbml: true\n            });\n        };\n        (function (d) {\n            var js, id = 'facebook-jssdk'; if (d.getElementById(id)) { return; }\n            js = d.createElement('script'); js.id = id; js.async = true;\n            js.src = \"https:\/\/connect.facebook.net\/en_US\/all.js\";\n            d.getElementsByTagName('head')[0].appendChild(js);\n        }(document));\n    <\/script><br \/>\n<br \/>\n<br \/>Apple Cancels Electric Car Project<\/a><br \/>\n<br \/>2024-02-28 11:25:42<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Inc. is canceling its electric car project, which was under development for nearly 10 years, Bloomberg reported, citing people with knowledge of the matter. The tech major is likely&#8230;<\/p>\n","protected":false},"author":2,"featured_media":44250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.unsplash.com\/photo-1563089145-599997674d42?ixid=MXwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHw=&ixlib=rb-1.2.1&auto=format&fit=crop&w=1950&q=80","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-44249","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology"],"_links":{"self":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts\/44249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/comments?post=44249"}],"version-history":[{"count":0,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/posts\/44249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/media\/44250"}],"wp:attachment":[{"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/media?parent=44249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/categories?post=44249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pantheregroup.com\/api\/wp\/v2\/tags?post=44249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}