Take a trip back to the ’80s and ’90s, when Saturday morning cartoons ruled the weekend. The ads were just as unforgettable, filled with catchy jingles that still echo in our heads today, and none was more iconic than the
Toys ‘R’ Us
tune.
The Financial Post’s Western Bureau chief Reid Southwick tells the story of Linda Kaplan Thaler wrote the jingle in 1982 with James Patterson who went on to become a best-selling author.
Thaler, who composed the song on a toy piano, at first thought it was “terrible” but it went on to become an audible artifact.
Read more on the saga of this North American retailer in the Financial Post Western Bureau’s
five-part series The Last Toy Stores.
Meet the woman who wrote the Toys R Us jingle
2025-11-17 14:14:55
